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Marketing Articles
1: Overcome buyer skepticism with a glowing testimonial
Adding testimonials is probably one of the easiest ways to improve your web site -- but a good one can generate more selling power than some of the best sales copy out there! So why are testimonials so effective?
2: The 1% Factor
Did I mention in an earlier email that there is a 1% added benefit factor inherent in direct marketing. It applies to those who do not respond to a given mailing or other direct marketing effort still will be positively exposed to your company.
3: The Biggest Asset Your Business Has
Quick- list all the assets of your business in their order of cash value - your buildings, your equipment, your inventory, your personnel, your account receivables, your unique products, etc., etc. Which are more valuable then the others?
4: Make All Your Advertising Dollars Accountable
Do you know whether your advertising and marketing makes money or just costs you money? To me, the most exciting part of the marketing that I do is that I know the results! Here is that start of a series of Marketing Tips that you can use to truly Make Every Ad Dollar Accountable!
5: How To Make Your Business Extraordinary
When it comes to marketing, sales and advertising, what do most businesses do? That’s easy, they do normal marketing, sales and advertising – ordinary marketing, sales and advertising - average marketing, sales and advertising – THEY DO WHAT EVERYONE ELSE IN THEIR INDUSTRY DOES!
6: "Think Up-Side Down About Growing Your Business"
What are you going to do to grow your business this year? Have you thought about getting new customers? Well, there's probably a better way to grow your business.
7: I'm Mad as Hell and I Refuse to be an Advertising Victim
I stopped being an advertising victim in 1992 when I
was first introduced to Dan Kennedy Marketing, and
it is one of the most important lessons I’ve learned.
I’m happy to say I haven’t been an advertising victim
for 13 years.
was first introduced to Dan Kennedy Marketing, and
it is one of the most important lessons I’ve learned.
I’m happy to say I haven’t been an advertising victim
for 13 years.
8: New Rules for the Telemarketing UK Industry
In the past few years, we saw a significant boom in the telemarketing UK industry. From the multi-million dollar corporations to small businesses, and even to political campaigns, telemarketing is used by people all over UK.
9: Era Of Healthy Effortless Work
Give health promoting gifts like microwave ovens, toasters, vacuum cleaners etc to your employee or business associate for robust and long lasting business relations.
10: Choosing The Direct Mail Format That's Right For You
You could choose between different direct mail formats: a self-mailer, a postcard and a letter.
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