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    Marketing Articles

    121: Applying The A.I.D.A. Rule On Line
    The conventional marketing rule of A.I.D.A. can be very successful when applied online.

    122: Client Surveys - How Something So Simple Can Make Such A Huge Impact.
    While so much attention is focused on growing your customer list, what is often overlooked is that your current customer base is your best source for additional revenue. It's most likely to be the most valuable asset of your business and unfortunately every year a percentage of that customer base stops doing business with you. What you need to do is limit that loss because the longer you hold on to a customer, the more money you make.

    123: All About Fulfillment Marketing Firms
    Today, most marketing companies specialize in these specific roles. While the complexity of marketing communications today requires technical and creative expertise, these often small agencies can’t quite put together an integrated marketing campaign.

    124: Loan Officer Marketing - Why Realtors Don't Read Your Brochures
    Before you give a Realtor your brochure, put it up against this test.

    125: Mortgage Broker Marketing: How to Use Open Houses to Meet Agents
    Are you a mortgage broker struggling to get business from real estate agents? Learn simple secret to earning business instantly.

    126: Mortgage Marketing: The Power of Positioning
    Does your marketing produce weekly calls from different Realtors begging to use your services? If not, read and learn if you're making the #1 mistake in marketing.

    127: A Marketing Strategy for Winners
    A marketing strategy can either make or break your business. As you know, there are many different aspects to a good marketing strategy. You may be wondering which marketing strategy is right for you. Also, how do you know which marketing strategy really works? The best marketing strategy is the one that gains profits. In this article, we will discuss the various aspects of a great market strategy.

    128: Web Site Copywriting - The Headline Said What?
    One of the most important aspects of web site copywriting is learning to write good headlines. But what, exactly, is a good headline?

    129: Internet Copywriting - Make Your Offer Irresistible!
    Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.

    130: Write Persuasive Copywriting Without the Word "Please."
    The goal of persuasive copywriting is to entice people into trying, buying or supporting whatever it is that you're selling - whether it's a service, product or idea. Here's how...


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