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Strategic Planning Articles
1: Understanding The Ambidextrous Organization
Established companies can develop radical innovations - and protect their traditional businesses. The secret? Create organizationally distinct units that are tightly integrated at the senior executive level.
2: Putting Security at Risk
To survive in a competitive global environment, an organization must provide targeted customers more value than its competitors, as customer value is the difference between all the benefits derived from a total product/service and all the costs of acquiring those benefits.
3: The Marketing Research Challenge
Many firms, driven by a need to better communicate with their customers and other stakeholders, recognize that marketing "is not a specialized activity at all. It encompasses the entire business and is necessary for a healthy business.
4: Labor Call To Action
A leading member of the Teamsters has called for more activism among members of the labor movement and criticized today's current crop of labor leaders for not sharing the pulse of the working class because they have not risen through the ranks.
5: Introduction to Business Ethics
Is it possible for an individual with strong moral values to make ethically questionable decisions in a business setting? What affects a person's inclination to make either ethical or unethical decisions in a business organization?
6: Corporate Branding Services And Positioning Your Company Right
Are you having trouble getting a committee in your company to create a branding strategy for you? Do you find it a complicated task to come up with effective branding tactics? Does your existing branding campaign fall short of your expectations? Are you at a loss on what to do next?
7: 3 Steps To Creating A Marketing Plan For Your Business
A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how often, at what price, and how you will get the product to the buyer. Here's a closer look at putting together a marketing plan that works.
8: What Marketing Can Do For You
I thought I would clear up some misconceptions about marketing.
9: Selling Your Business - Prepare for the Buyer Visit
A buyer visit is a very important step before receiving a letter of intent. Do not view it as a simple show-and-tell corporate tour. It is your chance to position your company in the best light to drive purchase price. It is also your chance to gather valuable information on the buyer in order for you to make yoru selling decision.
10: Business Sellers - Beware of the C Corp Asset Sale
If you are selling your business and it is a C Corp, the tax consequences of an asset sale as opposed to a stock sale can be punishing. All else being equal, push for the stock sale. This article discusses the tax treatment of both transaction forms.
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