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So How Is A Doorway Domain Site Different From A Doorway Page
by: mickyboy73
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Word Count: 568
Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.
Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these 'free servers' or on the 'cheap' servers.
In fact, unless your site is a personal home page I highly recommend that you stay well away from using any form of free web hosting. Not only will the search engines not like this but very often your web site will have banner or other forms of ads displayed on it by the hosting company.
The last thing you want to do is advertise a service or product that is not related to your site. You won't gain any revenue from the ads displayed on your site either.
Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.
Purchasing domain names are not that expensive and there are hundreds of companies that can register the name for you, provided it is available and has not already been used by another company. Domain names used to cost an arm and a leg but those days are long gone.
You can now register an available '.com' domain for as little as a couple of dollars. Godaddy.com are one of the best choices for price and service.
Using one of your keywords in your domain name can increase your score on some search engines. You might also choose to establish more than one domain name using keywords and then link your 'doorway' domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.
Note the above says "doorway domain sites". This is not the same as "doorway pages". Doorway domain sites are one or two page sites which are highly targeted to a specific search word or phrase. This one phrase is targeted in the domain name, key words of the meta tags, the body text of the page and the anchor text of the hyperlinks. Don't design it as an empty page.
It is these hyper links of the doorway domain sites that will link to you one main site. One thing that these doorway sites will not do is increase your page rank though. The search engines will know if you host all of your doorway domain sites on the same host as your main site and will not give you credit for links from these sites that point to your main site.
The main purpose of doorway domain sites is to pick up extra traffic by focusing the entire site to one or maybe two search terms. If you target two search terms then ensure that these are very closely related too.
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