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What is Google universal Search?
by: rishimodi123
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It seems every time Google makes a change to its search engine the world takes notice, and why not? Google is the biggest search engine on the planet, so if Google does make a change to even the smallest algorithm it uses, everyone should sit up and takes notice. Google revealed to the world its new Google universal search on May 16, 2007. What Google claimed it would do was integrate, no the correct term they used was 'weave'; the new Google universal search into the existing Google search engine. First things first Google universal search is not a major change in any algorithm, or in no way means that the criteria in which search results are displayed has changed. So if you are search engine optimizer you can heave a sigh of relief (at least from the algorithm point of view).
So then what is Google universal search? Well the name is pretty self explanatory, what Google plans to do, is bring you pretty much everything associated with a keyword when you look for a particular keyword. For example if you were to type in 'Steve Jobs' in Google, you will notice there is a search result from You tube displayed among the web results. This is just the beginning of what Google is hoping to achieve, what Google is planning to do eventually is this: for example when you type in 'Ferrari' in Google, there will be a photograph, a new article, and if possible a video of a Ferrari that shows up on the main page of the Google search. In either case, the intended idea is to bring not just web results that are link based, but truly multimedia rich results like images, videos and even recent books that are based on the keyword or person you are searching for.
Today June is coming to an end, and still only a handful of keywords are actually showing what the Google universal search wanted to achieve, as mentioned earlier in the article instead of making a 360 degree switch in the search engine, Google has chosen to slowly update and integrate the Google universal search results with the existing algorithms and search criteria it is running, from what I can see, it might be quite a while before the impact of Google's innovation the Google universal search (or GUS as it is being called) will be felt.
Currently Google indexes over 220 different formats like HTML, PDF and Microsoft office extensions, if you notice sometimes the keyword you search for actually brings up a PDF document as a search result. In fact just type in 'press release pdf' in Google and the first page results are all pdf files. This is just a taste of what Google universal search hopes to do by including multimedia extensions in its search results. As is the case with almost all new innovations with search engine technologies, Yahoo too has launched oneSearch which on the surface looks similar to Google Universal search. However I feel Google is already a step ahead of Yahoo as Google's results are actually relevant and they are based on their importance (as they should be), where as Yahoo oneSearch actually offers the first video or image that is associated with the keyword, irrespective of its importance to the keyword.
How to use Aspects like News, Maps etc. to optimize for Google Universal search
If you have already worked on optimizing your web page for video and Images, then the time has come for you to really turn it on and go for the holy grail of optimization in Google Universal search, there are certain aspects to Google universal search, that have been overlooked by even the finest search engine optimization minds that are available on the planet. There are so many little aspects to Google universal search, that it will in time become a separate task just keeping track of all the places where you could have tried to optimize for Google universal search.
The first thing you need to do, is to go get a professional to write a professional and meaningful press release, the press release should be concise, and not a long product brochure, it should stand a decent chance of being accepted by Google news, and other news submission services. The press release greatly improves your chances of coming up for relevant keywords, and in addition will also be a part of the Google news section of any Google universal search result. It is a good idea to go out and hire a SEO firm that can actually create and submit the press release for you.
Another aspect of Google universal search you can consider using to your advantage is blog searches, register with the Google blog site, and start adding your articles, thoughts or recent events in the blog, and not just the Google blog, but also all other blog sites. There is no harm in optimizing the content on these sites, but make sure you do not overdo the outgoing links from the page, that is a sure give away and the blog might be completely useless to you in the long run. All in all Google universal search already pays attention to blogs, but in the long run blogs will certainly carry more weightage with Google universal search.
There are other aspects like Google maps, and smaller, more minute details like uploading pdf files, or actually creating a small book or brochure online, in the long run the object is to make sure you have as many links from a wide variety of sources coming into your site, just don't restrict yourself to search engine optimization in the traditional sense. There is more to just the boring old text now, how soon it will come to play no one knows, and people are still waiting to feel the full impact of Google universal search on regular Google search results.
About the Author
Rishi Modi is CEO of SubmitEdge - SEO Firm and also the Author of this Article. He is also Certified SEO Professional and heads a team of 23 trained SEO Team.
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