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Branding Articles
31: Maximum Impact Media Advertising
If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing
32: Hiring A Branding Company 101
The steps you need to know to make the decision.
33: What Is Brand Identity?
A strong brand identity can position a company above its competition all by itself.
34: The 10 Building Blocks to a Becoming a Household Name
Do you struggle to attract and retain business? Do you yearn to be seen as an expert in the field? In an increasingly challenging market flooded with fierce competitors and extremely savvy consumers, learn how to develop a killer brand that will inspire you, attract loyal customers, and knock out the competition.
35: The Makings Of A Marketing Plan
Fact is, just the thought of a "marketing plan" overwhelms many. Mention of projections, studies, demographics and segmentation are returned with blank spacey stares.
36: Branding The Ford Motor Company
Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding.
37: Branding, Positioning and Differentiation
Different products need to be different brands with different names. However, the only thing common about this sense is that it's all too commonly ignored in the hopes of cheating risk and the possibility of failure.
38: Defining Corporate Identity, Brand Identity & Brand Image
Corporate identity is a company's visual presence, which involves the corporate logo and design strategy for corporate marketing collateral.
39: Mobile Marketing: Why This Method Of Advertising Is Working
In the digital age, companies that want to stay ahead need the tools to do so. Mobile marketing is one of those tools. This method of advertising allows businesses to connect to those that they need to, effectively.
40: Google Takes Manhattan
Google's Internet search brand is so strong that we forget how big a player it's becoming in the world's advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google's online brand image.
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